CHUM Radio to Acquire Toronto Radio Station The New Flow 93.5 FM

June 23, 2010

Wow – Four posts in 1 day?! A whole new record for me – thank goodness for slow days at work!!  Even though we just had an earthquake in Toronto that measured 3.5 5.0 on the richter scale (and caused our building to be evacuated for a short time),  I must be a real music addict because I think this is bigger news! LOL! 

I’m not really sure what this means for the community, or for the emerging artists coming out of the city, but I can say that it’s definitely BIG news.  Especially since CARN 98.7FM is on the horizon, promising to play “real” grown-folk music for the city’s older demographic.  Thankfully, there’s always college radio to break new artists and give that support BUT it unfortunately doesn’t have the reach and wattage that FLOW does. One thing is for sure, it will be a VERY interesting summer as we watch this new drama unfold….

From CanadianBusiness. com:

TORONTO, June 23 /CNW/ – CHUM Radio, a division of CTV Limited, announced today that it has reached an agreement with Milestone Radio Inc. to purchase Toronto radio station The New Flow 93.5 FM (CFJX-FM). The sale is subject to CRTC approval.

“Flow has done a great job carving out a niche in the Canadian radio landscape providing unique opportunities to artists, listeners and advertisers,” said Chris Gordon, President CHUM Radio. “We value the contributions FLOW has made to promote and develop new Canadian artists, and we look forward to working with their team to grow the station and continue to service the community in Toronto.”

“We are extremely proud of the legacy we have built over the past 10 years and the unique connection we have formed through a shared passion for urban music with local artists, listeners and our partners,” said Nicole Jolly, Vice President of Operations at Milestone Radio Inc. “Today’s announcement reinforces FLOW’s achievements to date and helps provide an opportunity for continued success in Canada’s most competitive radio market.”

FLOW 93.5 made Canadian broadcast history when it first launched in February 2001 as the country’s first urban music station delivering listeners a blend of hip-hop, R&B, reggae and soca. Since then, FLOW has established itself in Toronto as a leader in delivering unique urban programming with a focus on discovering and promoting local artists.

PEACE!!

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